Client Name: BMW
Project Overview: Commissioned by BMW’s marketing agency, 8020 Films embarked on a creative venture to produce a series of captivating portraits featuring French Rugby legends, like Jerome Fillol, during the Rugby World Cup. This initiative was part of a lifestyle series designed to delve into the personal stories and behind-the-scenes moments of these celebrated athletes.
Business Challenge: The task was to create content that resonated with rugby fans and lifestyle enthusiasts alike, presenting the icons in a light that transcended their on-field prowess. The challenge lay in capturing the essence of each personality across various locations in France, necessitating a mobile and versatile production approach.
Solution: To meet this ambitious goal, 8020 Films deployed three-person crews across France, each skilled in producing high-quality lifestyle videos, conducting intimate interviews, and taking candid photos. This lean yet effective team composition allowed for flexible and dynamic content creation, capturing the essence of the rugby icons in their natural environments, from training grounds to personal spaces.
Value Delivered: The resulting series of portraits offered a unique glimpse into the lives of France’s rugby elite, showcasing their passions, daily routines, and reflections on the game. By combining cinematic lifestyle footage with insightful interviews, 8020 Films delivered a compelling narrative that strengthened BMW’s branding around the Rugby World Cup. This project not only highlighted our ability to produce engaging lifestyle content but also our expertise in logistics and project management, ensuring each portrait was executed with the authenticity and quality BMW’s audience expects.