Client Name: Societe Generale Bank
Project Overview: Societe Generale, through their marketing agency, entrusted 8020 Films with the creation of a compelling series of interviews featuring rugby legends, including Johnny Wilkinson, for their “We Love Rugby” campaign. This project aimed to capture the spirit and passion of rugby, engaging fans and customers alike with high-quality content.
Business Challenge: The primary challenge was to produce a series of dynamic interviews that not only showcased the celebrities’ insights into the game but also matched Societe Generale’s high standards for quality and engagement. The project required sophisticated multi-camera setups and high-quality audio and visual production, all while coordinating remotely with the marketing agency in Paris.
Solution: 8020 Films developed and executed a comprehensive production plan that included remote multi-camera interviews, pristine audio and visual quality, and the creation of engaging graphic assets. Locations across London and Paris served as the backdrop for these interviews, emphasizing the international appeal of rugby. Our team managed all aspects of pre-production, filming, and post-production, including 2D animation and motion design, to enhance the storytelling and visual impact of the campaign.
Value Delivered: The “We Love Rugby” campaign videos delivered by 8020 Films were characterized by their high production values and engaging content, successfully capturing the essence of rugby’s thrilling world. By handling all aspects of production and post-production, we provided Societe Generale and their agency with a turnkey solution that resulted in fully finalized video assets, ready for widespread campaign use. This project demonstrated our ability to manage complex, remote productions effectively, delivering content that resonates with audiences and elevates the client’s brand.